The year was 1973. There were names like Arnold Schwarzenegger, Franco Colombu, Lou Ferrigno, and Frank Zane making their way out of obscurity and into the public eye. There were also names like Chet Yorton, Sergio Oliva and George Eiferman that had been there awhile. There was a young man, still in high school, who wanted to get rid of the "baby fat" and gain more muscle and strength for his shot at being a high school wrestler. The images of these literally larger-than-life muscle men were more than an inspiration for this youngster. They were a goal. And so The Rhino was born. From that point on, this young Rhino ate, drank, slept and lived for weight training. "Weights before Dates" was the mantra of the day, and The Rhino stuck to it almost religiously. A membership first at Chet Yorton's Body Shop and then at George Eiferman's in Las Vegas was the first real step. Not having any real guidance from anyone, The Rhino fell victim to just about every promise of strength and size that came along. Luckily, he was able to trudge through the muck and survive without any lasting (hopefully) bodily damage. After a brief but satisfying bodybuilding career, The Rhino thought he would try his paw at power-lifting. It was right about the time The Rhino discovered the wrong way to do heavy squats that his power-lifting career was over. But his love for weight training never waned. Over the years, he continued to workout whenever and wherever he could, even going so far as to design and build his own personal gym within his garage. His workout intensity was so contagious that while in the view of the general population at the gym, people began to ask how they, too, could be a Rhino. What started out as basic guidance soon became training, and before long, The Rhino was "designing" workouts and planning "diets" (as we called them then) for half the gym's clientele.

Fast-forward to the present time. The Rhino is a little older and a lot wiser. His skin is thick as boot leather. He has seen a lot of fads, tricks and magic bullets come and go. He has been there and done that. His only desire now is to keep others from making the same mistakes that he made while trying everything to get big. There is definitely a right way and a wrong way to improve one's physique. And The Rhino knows.